Ch. 06The blog

Turn the pages of my book.

Notes on narratives, marketing content, and what it takes to get it right. Also the occasional sneak peek into my journey as an entrepreneur.

Get new posts by email

Latest

Six posts
01

3 things I learned from reading my own LinkedIn analytics

I exported six weeks of LinkedIn analytics expecting proof of an algorithm change.

Read on Substack
02

Nobody tells you what the comfort zone costs

Getting out of your comfort zone is worth it. It's also much harder than the people recommending it let on.

Read on Substack
03

5 things I check when product naming doesn’t make sense

Your naming makes sense inside the building. The person you're trying to win is outside it.

Read on Substack
04

Days for a character. An afternoon for a business.

How my content consultancy, ChapterOne Creative, came to be called what it is

Read on Substack
05

Get good at justifying your value

The flinch before you type the number doesn't go away. It just stops getting a vote.

Read on Substack
06

We handed the sales conversation to AI

Your content is the sales conversation for the longest stretch of the buying process. And we handed it to a machine.

Read on Substack

Everything else lives on Substack

Older posts, the ones still in drafts, and whatever goes out next.

Open the archive