Ch. 06The blog

Turn the pages of my book.

Notes on narratives, marketing content, and what it takes to get it right. Also the occasional sneak peek into my journey as an entrepreneur.

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Six posts
01

Get good at justifying your value

The flinch before you type the number doesn't go away. It just stops getting a vote.

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02

We handed the sales conversation to AI

Your content is the sales conversation for the longest stretch of the buying process. And we handed it to a machine.

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03

My last, last Monday morning

I'm not leaving for another job this time. I'm leaving to work for myself.

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04

3 things you need to build a strong field narrative

The person writing your narrative and the person delivering it are rarely on the same page. Here's how to close that gap.

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05

When PMM and Presales don't talk, your prospects notice

What three different companies have taught me about the ideal product marketing and presales relationship

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06

A long-time romance with writing

How a 6th grade teacher sparked a lifelong love of writing - and why I'm coming back to writing for myself after years of writing for everyone else.

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Everything else lives on Substack

Older posts, the ones still in drafts, and whatever goes out next.

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